Take control of how your brand is perceived
Synapse, Then Strategy shows you how people actually pay attention, decide, and form brand preferences, so your marketing becomes clear, memorable, and easy to choose.
It’s built on how the brain processes information and evaluates trust, not on surface-level tactics. You learn how to shape brand and marketing decisions around real human behaviour, so your positioning holds over time.
WHAT YOU'LL MASTER
AUTOMATIC DECISION-MAKING
How people often decide without carefully thinking things through, and how marketing can be designed to fit that reality instead of fighting it.
ATTENTION
How people decide what to notice and what to ignore, and how to create messages that are easy to take in and remember.
IDENTITY
Why people feel drawn to brands that reflect who they are or want to become, and how to build that connection in a natural way.
BRAND PREFERENCE
How repeated positive experiences build trust over time, making one brand feel like the obvious choice.
INSIDE THE PROGRAM